How the Right Tile Choice Simplifies Everyday Living

Most people start tile shopping by looking at color, pattern, or whatever catches their eye in a showroom. That makes sense. Tile is a design decision. But once it’s installed, what matters most is how it works in real life.

The right tile can make everyday living feel easier. It can handle busy mornings, muddy shoes, pet traffic, kitchen spills, and humid Carolina weather without turning into one more thing to manage. And when tile is chosen with the space in mind, it can stay looking polished and perform beautifully for years. That’s why more homeowners are thinking beyond appearance alone and paying closer attention to durability, maintenance, and how a tile will function day to day.

That’s a big reason more homeowners are thinking differently about tile. They still want something beautiful, but they also want something that fits the way they actually live. Performance, maintenance, moisture resistance, and long-term durability are all part of the conversation.. 

Southeastern Tile Connection leans into that balance with a wide selection of globally sourced tile, local design support, and showrooms in Wilmington, Asheville, and Durham.

Why Everyday Living is Shaping Tile Decisions

Tile is no longer just about creating a finished look. It plays a daily role in how a home functions. In kitchens, bathrooms, laundry rooms, living areas, and outdoor spaces, people want surfaces that look good and hold up well over time. 

When you choose tile with everyday use in mind, you’re thinking about more than style. You’re thinking about how the surface responds to moisture, how easily it cleans up, how well it hides normal wear, and how it will look a few years from now.

Fewer Grout Lines Can Mean Less Daily Upkeep

A simple way to create a cleaner look and reduce upkeep is to choose tile with fewer grout joints. Larger-format tile has become a popular choice for exactly that reason. With fewer grout lines breaking up the surface, there are less places for dirt, residue, and discoloration to build up over time.

That does not just affect cleaning. It also changes how a space feels. Larger tile can create a cleaner visual flow, especially in kitchens, bathrooms, and open-concept living areas where too many lines can make the floor feel busy. As Mir explains in its guide to large-format tile styles, benefits, and uses, larger tiles require fewer grout lines, which helps create a sleeker, more seamless look while also supporting easier maintenance. 

For homeowners who want something streamlined and easier to maintain, browsing our tile products or getting ideas from the gallery is a smart place to start.

Durable Surfaces Matter More Than People Think

In a busy household, a durable tile floor supports your quality of life. 

Porcelain often stands out for this reason. Porcelain is denser and more water-resistant than standard ceramic, and porcelain and ceramic tile are valued for water resistance, scratch resistance, stain resistance, and overall durability. That makes them a practical fit for areas where wear is part of daily life, especially kitchens, bathrooms, entryways, and high-use main living areas.

This is where the in-person showroom experience really helps. A tile might look great online, but seeing the finish, texture, scale, and tone in person often makes it easier to tell whether it will actually work for your home. 

Easy Cleaning Makes a Big Difference Over Time

Other materials demand special products, extra sealing, or more involved care routines. Tile is often chosen because it tends to be much more straightforward. Regular sweeping and occasional mopping go a long way, especially when the material and finish are well-matched to the room.

This article from the TCNA points to routine care for ceramic and porcelain tile using general household cleaners that are compatible with grout care, which reinforces why tile is often seen as a simpler long-term surface choice. 

That kind of consistency matters. Homeowners are not usually looking for a floor that they have to think about all the time. They want one that still looks good after the dog runs through, after dinner cleanup, or after a full week of normal life.

Moisture Resistance Fits the Carolinas

In North Carolina, moisture is part of the picture. Humidity, wet shoes, rainy days, and coastal conditions can all influence how materials perform. That makes moisture resistance especially important when choosing tile for bathrooms, kitchens, laundry rooms, mudrooms, and even whole-home floor plans.

Porcelain is often a strong choice in these environments because of how dense and low-absorption it is. Why Tile notes that porcelain has a water absorption rate of 0.5% or less, and The TCNA describes it as a denser, harder, more water-resistant tile that performs well in areas exposed to moisture and wear.

That does not mean every room needs the exact same tile. It does mean the material should make sense for the conditions it will face. For many homeowners, that’s one of the biggest reasons tile feels like a smart everyday choice.

Finishes Can Change How a Floor Looks Day to Day

Finish matters just as much as color. A tile that looks amazing right after cleaning may not be the one that feels easiest to live with all week long. Homeowners are paying more attention to finishes that stay visually consistent between cleanings, especially in homes with kids, pets, or heavier daily traffic.

Matte and lightly textured finishes are often appealing because they can feel softer and more forgiving than highly reflective surfaces. They also tend to create a more relaxed, lived-in look. The exact best finish depends on the room, the lighting, and the homeowner’s preferences, but it’s worth thinking beyond the first impression.

That is one more reason it helps to work with a team that can walk through the tradeoffs. Our About page highlights our experienced design consultants and local support, which is especially useful when comparing finishes, sizes, and materials that may look similar at first glance but perform differently once installed.

Good Tile Design Can Help the Whole House Feel More Cohesive

Another reason homeowners are drawn to tile is continuity. The right tile can help connect one part of the home to another, making the overall design feel calmer and more intentional. That might mean carrying a similar look from kitchen to living room, creating a cleaner transition from bathroom to laundry room, or building a stronger indoor-outdoor connection.

Large-format and coordinated materials often help achieve that look because they reduce visual interruption and create a smoother flow. When the tile works from both a design and a functional standpoint, the house tends to feel easier to live in as a whole.

We offer style inspiration by space, including living areas, bathrooms, kitchens, and outdoors, which makes it easier for homeowners to think beyond a single room.

The Best Tile Choice Depends on the Way You Live

There is no single “best” tile for everyone. The best tile for one home may not be the best tile for another. A household with pets and kids may care more about:

  • hiding dirt and footprints
  • moisture resistance
  • ease of cleaning
  • durability in high-traffic areas

Someone remodeling a primary bathroom may care more about moisture performance and ease of cleaning. A homeowner designing a new build may want continuity from room to room without sacrificing practicality.

That is why the selection process matters. Good tile decisions come from matching the material, finish, size, and style to real-life routines. It is not just about what looks beautiful in a sample board. It is about what will still feel like the right choice after months and years of living with it.

Our blog gives homeowners a better way to sort through those decisions with more confidence.

A Better Tile Choice Can Make Daily Life Feel Simpler

The best tile choices do more than complete a room. They make everyday living easier. They cut down on maintenance, stand up to real use, handle moisture better, and help the home feel more put-together without demanding constant effort.

That’s what more homeowners are looking for now. Not just a tile that looks good on day one, but a tile that still works for their lifestyle long after installation.

If you’re planning a remodel or new project, Southeastern Tile Connection can help you compare options in person and find a surface that fits the way you live. Visit the Wilmington, Asheville, or Durham showroom to explore tile solutions designed for real homes, real routines, and long-term style.

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George Parent


General Manager

George is the General Manager of the Mills River, NC location. Having worked in the commercial tile industry for more than 30 years, he has acquired a vast knowledge of tile material production, sales, project management, and more. He is excited to meet various installers and suppliers and loves sharing the industry tips and tricks he has picked up throughout his career. George’s main priority is always to ensure that he can provide his customers with top quality products and dedicated support throughout the entirety of his customers’ projects.

After growing up in New England, serving in the US Marines for 8 years, and raising his family in Virginia for 28 years, George is excited to explore the beautiful Blue Ridge Mountain region of North Carolina.

In his free time, George enjoys skiing, golfing, and spending time with his family and his dog, Penelope.

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Sara Parent


Outside Sales Manager

Sarah is an accomplished Outside Sales Manager based in Mills River, NC, with a distinguished 7-year tenure in the commercial tile industry. Her dynamic career showcases a fervent dedication to engaging with architects, designers, general contractors/builders, and dealers, offering unparalleled assistance in project specifications.

Demonstrating an in-depth knowledge of products, materials, and specification selection, Sarah excels in managing projects of varying scales, spanning from small residential to multi-family and large-scale commercial endeavors.

With over three decades of prior experience in management and sales, Sarah brings invaluable skills in drive, organization, and project execution efficiency to her current role. Her multifaceted expertise ensures a seamless and effective approach to project management.

Beyond her professional endeavors, Sarah is an avid traveler, domestically and internationally, and finds joy in culinary pursuits such as cooking and baking. Above all, she cherishes quality time spent with family and friends.

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Leland Decker


Business Development

An alumnus of NCSU, with a bachelor’s degree in interior architecture, I bring more than 30 years of experience in the design industry. My career began at a large commercial firm in Manhattan, and I quickly realized my passion was in residential design. In 2000 I relocated to Washington, DC and started designing in the high-end/luxury market. A few years later I made the move into freelancing full scale design and project management. During this time, I had the pleasure of working on the renovation and restoration of the Hollerith House, built in 1911, in Georgetown.

In 2017, I returned to North Carolina for a lifestyle change, and in February 2023, I joined Southeastern Tile Connection Inc. during its expansion into the western NC market. My role has been focused on developing relationships and establishing our presence within the communities of western NC.

Looking ahead, I’m excited to nurture lasting relationships with industry professionals, bridging the gap between their needs and success. Community involvement is a priority, and I am committed to contributing to the growth and vibrancy of Southeastern Tile Connection Inc. as we navigate the evolving landscape of design.

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Susan Moxley


Showroom Manager

Susan has been working at the Southeastern Tile Durham location since opening day, but her experience in the industry spans over a decade. Susan began her design journey back in 2007 when landing her first tile job and quickly discovered her natural talent for it. Encouraged by her mom, she decided to pursue further education in interior design, earning my AAS degree in 2013. Since then, Susan has been fully immersed in the world of tile. When working with customers, her approach is all about effective listening and bringing their vision to life. She enjoys it when clients aren't afraid to embrace bold colors and patterns. It's also refreshing to work with different clients every day, as it keeps things interesting and diverse. As for her design style, she leans towards the eclectic side. If Susan sees something she likes, she can always find a way to make it work. Susan has attended many trade shows, always eager to discover the latest and most exciting trends in the industry. It's a great way to stay inspired and keep my designs fresh. Outside of work, I'm a proud mom to two beautiful girls and I enjoy spending quality time with them.

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Erica Pippin


Design Consultant

Erica is a Design Consultant who loves collaborating with designers, builders, and residential customers. Her portfolio includes residential, commercial, and collaborative projects. Erica holds a Bachelor's degree in Interior Design from East Carolina University and an Associate's degree in Design from Wake Tech. Her passion lies in working with people and creating a personalized experience that matches their unique style and design needs. With a decade of experience in the industry, Erica stays current with the latest design trends and can accommodate various design preferences. Whether you're aiming for a modern, contemporary look or prefer a more traditional approach, she is here to help you achieve your design goals. Pick out something you love, and she can help you build a beautiful room around it that works for your project requirements. Erica is a Raleigh native who enjoys solving puzzles, exploring new places, and cherishing quality time with her family, friends, and adorable dog, Chachi. Erica looks forward to working with you soon!

“When it comes to my own style, I embrace an eclectic approach with neutral undertones, adding layers of texture and color.”

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Crissy Brown


Design Consultant

My Name is Crissy. I am a native of Durham and have recently returned to my favorite region after living in Georgia for many years.

For the past 25 years, I have been providing assistance to homeowners, designers, architects, and contractors at various levels.

I enjoy meeting with contractors and homeowners about their design projects. My passion lies in transforming bathrooms, kitchens, laundry rooms, and outdoor spaces to meet my clients' needs.

Instead of making decisions for you, I'll work closely with you to create a design plan that aligns with your vision, timeline, and budget.

"My philosophy is that the beauty of design has the power to transform and enhance our lives."

Among the many design possibilities, you might need some inspiration and expert advice. Whether you're building a new home or transforming your current living space, I will assist you to make the process smooth. Let's embark on the journey together!

Over the years, I have found joy in receiving calls from clients who are pleased with my results.

In my free time, I enjoy painting, sewing, baking, traveling, and spending time with my children, Kaylee, Zach, and my fur-child, Nylah.

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Michelle D Edwards


Showroom Manager / Design Consultant

Michelle has been a design consultant with Southeastern Tile Connection since 2005. She graduated from the University of North Carolina with a BA in Arts. Michelle works closely with designers, builders, and homeowners throughout the entire selection process. Michelle stives to listen to her clients and guide them in a way that meets their individual needs. She helps her clients create spaces that they love and can live with over time. Michelle’s style is timeless and classic. She loves natural stone tile as well as the prints and patterned tiles done on stone and terra-cotta.

“With tile, sometimes less is more. I don’t think you need to do too much ‘decorating’ with tile. Clean, simple, classic looks that you can decorate around will stand the test of time.”

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Lisa Townsend


Design Consultant

Lisa has been a Design Consultant with Southeastern Tile Connection since 2019. She came to us with over 30 years of experience in the design field – 10 of those in the tile industry. Lisa finds inspiration in nature and all its beauty. Using nature as her guide, she enjoys using natural, timeless bases with subtle pops of color, texture, and patterning. She believes good design can take time, so clear communication between the designer and client is the key to turning their ideas into reality. Her ultimate goal is to help create beautiful, functional spaces that fit seamlessly into her clients’ lifestyle.

When she’s not in the showroom, you may find Lisa repurposing furniture, hiking trails or spending time at the beach with family.

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Alexia Porzio


Design Consultant

Alexia has been a design consultant since 2018. She has a Bachelor of Arts degree from the University of New Hampshire. Alexia likes to say this profession found her after going into Southeastern Tile regularly to design various spaces within her own home. Now, she works to help others design their dream spaces. Throughout the selection process, she will work closely with clients, builders, and designers to create personalized spaces. She strives to listen to her client’s ideas and offers guidance and design layout suggestions that bring a collaboration of ideas and visions to life. She believes classic styles always withstand the test of time and by adding elements of color, texture or pattern to the space, the design will elevate to a custom look which makes it unique and your own. Simplicity is always a great starting point!

“Be faithful to your own taste, because nothing you really like is ever out of style” -Billy Baldwin

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Morgan


Design Consultant

With an eye for color and a passion for creativity, Morgan brings an element of unique artistry as a design consultant. An award-winning ceramic artist, Morgan has had her work displayed across the nation through exhibitions, galleries, and residencies.

Morgan earned a degree in ceramics and a double minor in art history and business from Anderson University in South Carolina. Her training enables her to reference styles across cultures and eras, creating a cohesive aesthetic. Morgan’s love of history and culture, enhanced by her travels across the USA and Europe, allow her to add depth to design, referencing bygone eras while embracing the contemporary.

One of her favorite projects was recreating bathroom tile for a historic home in Georgia. This work involved making a plaster mold to replicate the antique tiles as accurately as possible. Morgan also created dozens of test tiles to try to match the exact white glaze of this specific tile. The goal was not only in the accuracy, but also in the beauty of restoring this historic landmark.

Morgan brings that organization and element of business into her sales. Owning her own business, Morgan McCarver Porcelain, has taught her so much about business practice and customer service. Her helpful spirit and problem-solving attitude have served her well in her past experience as event planner and helped her achieve top salesperson in a previous career.

In her free time, Morgan enjoys working in her studio or promoting her book, "God the Artist: Revealing God's Creative Side Through Pottery."

She's been able to share about her creative journey on over 50 podcasts worldwide, as well as in the form of live demonstrations, virtual summits, and panel discussions. Morgan’s work also has been displayed in three solo exhibitions across the Carolinas, and she enjoys returning to Blowing Rock, NC, annually as an Edgewood Cottage Artist in Residence with the Blowing Rock Historical Society. Her work can be seen in various galleries across the Carolinas and Tennessee, as well as online through her website.

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Mackenzie Eason


Lead Design Consultant

Mackenzie Eason has been a Design Consultant with Southeastern Tile Connection since 2024. With a background in design and mental health, Mackenzie brings a unique perspective to creating uplifting spaces that bring a true sense of home. She enjoys collaborating with designers, builders, and homeowners to create personalized spaces that reflect their clients' visions. Mackenzie's personal design style is modern rustic, characterized by clean lines, textures, and a blend of old and new. She believes that clear communication and understanding the nuances of clients’ unique needs are key to crafting a project that shines. In her free time, Mackenzie enjoys mountain biking, reading, and spending time with her family.

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Jordan Stanaway


Design Consultant

With over a decade of experience managing art galleries across the nation, Jordan brought her artistic insight to SETC in 2025. Having lived in Eugene, Oregon; Asheville, North Carolina; and the Midwest, Jordan thrives at recognizing and enhancing everyone’s style and preferences. She enjoys the creative and technical challenge of designing projects that are as beautiful to live in as they are practical—her personal style is best described as "bold mid-century modern." With cursory experience in rugs and furniture as well, she has a knack for pulling a vision together from floor to ceiling.

In her free time, Jordan is a visual artist and bass player. When not plugged into an amp, she enjoys spending time with her Star Trek club, planning the next round of T-shirt designs, or exploring the Hendersonville area—her home base of over twenty years.

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Courtney Hatherlee


Design Consultant

Courtney is new to the tile industry, but she brings a wealth of knowledge and experience from several related fields. She has a prestigious background in cosmetics and a keen eye for color. With experience in cabinet design and building permit administration, Courtney understands what it takes to make a project beautiful—from framing all the way to furnishing.

Her personal experience remodeling a 1960s farmhouse has made her both knowledgeable and patient, giving her a true appreciation for the steps and effort it takes to bring a vision to life. Born and raised right here in Western North Carolina, Courtney has had a passion for design from a very young age. She describes her personal style as Traditional Farmhouse, French Country, and Country Chic.

Courtney has lived in several states, including Oklahoma and South Carolina, during her late teens and mid-twenties. She is a proud mother who enjoys spending quality time with her family. In her free time, she loves shopping at boutiques to keep her wardrobe in style and going antique picking for unique finds.

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Jaisa Conroy


Design Consultant

From a young age, Jaisa has been passionate about interior design, always dreaming of a career where creativity and functionality come together to transform spaces. After graduating with an Associate’s Degree in Interior Design from Cape Fear Community College, Jaisa has developed a keen understanding of color, texture, and style. She loves bringing together elements that make spaces both beautiful and practical.

Jaisa works as a Design and Sales Consultant at Southeastern Tile Connection. In this role, she blends her design expertise with a wide range of tile options to help clients choose the perfect materials for their projects. Whether assisting with a kitchen remodel or designing a cohesive look for a bathroom, Jaisa is passionate about curating the ideal tile combinations that elevate any space. She continues to thrive in the world of design, enjoying the opportunity to work closely with clients and help make their design dreams come true through carefully chosen tile selections.

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Kayla Beavers


Design Consultant

With more than a dozen years of experience and a Bachelor of Science in Interior Design, Kayla has built her design approach on the balance of skill, creativity, and imagination. She believes a home should be both functional and expressive, and she brings a thoughtful mix of precision and playfulness to every project. Her work often draws inspiration from fashion, art, and unexpected details, giving her designs a sense of whimsy and individuality that clients remember long after a project is complete.

At the heart of her process are relationships, whether partnering with builders, guiding homeowners, or curating pieces that tell a story. She values the trust of those who invite her into their projects and is known for her clear communication, transparency, and dedication to detail. Her goal is to make the design process approachable and enjoyable, ensuring clients feel both confident and inspired along the way.

Beyond design, Kayla draws inspiration from art, vintage treasures, and the world of fashion; elements that add a touch of whimsy to her work. Creativity is not confined to her profession; it’s a way of life, infused into how she lives, connects, and explores. This playful, stylish perspective is what makes each of her projects distinctive and memorable

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David Christopher


Operations Manager

 

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Abigail Jones


Design Consultant

As a design consultant, Abigail brings creativity, an artistic mind, and color theory expertise to the Southeastern Tile Connection team. After completing her college internship with SETC, Abigail discovered her passion for the tile industry and the endless creative possibilities it offers. She believes tile is the jewelry of the home, an element that can elevate and personalize any space.

As a recent graduate of Western Carolina University's School of Fine & Performing Arts with a Bachelor of Science in Interior Design, Abigail brings knowledge of current design trends, material applications, and creative problem-solving. Through her internship and continued experience with the SETC team, she has developed an appreciation for the technical and artistic aspects of tile selection and enjoys helping clients bring their design visions to life.

With a personal design style rooted in Scandinavian boho, Abigail is drawn to bright, cozy spaces inspired by nature, texture, and simplicity. Outside of work, she enjoys caring for her plants, playing volleyball, and watching romantic comedies. Abigail is grateful for the opportunities that have shaped her design journey and is excited to continue helping homeowners, designers, builders, and contractors select the perfect materials for their projects.

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